State Of Lux
Daryl Atkins - Art Director, Designer

Lexus NX Configurator

I was asked to develop some frames to establish a lead look for the new Lexus configurator experience. They wanted to create a polygon world by defining masses with a hybrid of retro and futuristic forms. Details such as faceted landscapes, coloured pools of light and UI style anchor points on vertices were elements that we wanted to translate through to the final experience.

I worked with the team at Rewind & Amaze to bring this look to Unreal, which was to be used with the oculus rift DK1 system. I also developed the level layout for the experience as well as first pass animation on the car itself.